PGA Tour to launch NFTs
The PGA tour is prepared to step into the NFT realm and is within the ultimate phase of deciding partnerships with NFT companies. These partnerships will be a major source of additional revenue for the players. With some tour players officially pledging the involvement, it will soon be a full scale launch into the NFT world. With NFTs taking the forefront, more companies are joining the NFT bandwagon because of its potential.
Non-fungible tokens are the fad now. Despite its long list of disadvantages, this has not hindered top-notch companies and celebrities from promoting it. This explains the spike in popularity and the quantity of people and organizations seeking to launch into the NFT realm. Whether the taste will turn out to be bitter once the sugar coating falls off is another question altogether.
The Two Possible Platforms
The players had already received a notification back in December that the PGA was seeking an apt NFT platform to complement its revenue. Given the particular proven fact that other leagues have been quite successful with their NFT endeavors, it is only normal that PGA wants to join in. The search has been rampant and the ultimate list contains two names: Autograph and Sorare.
Autograph is kind of popular among NFT platforms as it was co-founded by Tom Brady. It will make use of highlights licensed by the Tour added to photos and other data for the creation of NFTs. Another popular name associated with Autograph is Tiger Woods who has an equity in the company and an advisory board member.
Sorare is a French based company that specializes in digital trading card fantasy game. The partnership with Sorare will be useful for PGA as it will contribute to an already growing professional soccer-based platform in Europe. A player will have to sign in to become a part of these programs. And it is not clear if all the players will be willing to sign up for the program.