College Football Stars Launch NFT platform to help College Athletes build NIL value

Hall of GOATs platform will help amateur athletes build NIL value

USC legend Matt Leinart is joining forces with Trojans quarterback Caleb Williams to float a new NFT platform. The Project called Hall of GOATs will target current college athletes. And its aim is to help generate digital collectables through their name, image and likeness (NIL) rights. 

In a statement, Caleb Williams noted that the endeavor was to help athletes in college sport.

“I’ve been trying to figure out how to get into the digital collectible and NFT space for some time now. But not until I joined the Hall of GOATs team have I seen a platform that helps amateur athletes, in particular, build their brands, tell their stories and set them up for long-term success. It’s always been my goal to do something that could help my teammates and other athletes in this new space of college sports.” 

NFTs, or Non-Fungible Tokens, are digital items with proof of ownership saved on decentralized, publicly available distributed ledger or blockchain. NFTs exploded and continues to grow in popularity since the past year. It first appeared in the NBA with the sales of NFTs called “TopShots”. These NFTS are videos of highlight plays and they have unique serial numbers that provide value. There were also other notable NFTs sales that included images and digital artwork.

The Project to offer other benefits to investors 

Williams and Leinart serve on the Project’s Board of Advisors, this also includes USC professor Anthony Borquez. While former Trojans receiver Greig Carlson holds the position of the CEO of the venture. NFTs are not the only focus of the project. In addition to NFTs, the “Hall of GOATs” will provide other benefits to investors. Information from On3 shows that the venture will provide some other benefits. This include merchandise, autographs, event tickets and conversations with athletes. 

The Name, Image and Likeness legislation was passed last year. And since then Caleb Williams has been one of the top beneficiaries of the legislation. part of this benefit include sales of licensed Williams clothing in the club’s spring game. The athlete also has some endorsement deals with Beats by Dre and Fanatics. The player has also performed well earning the True Freshman All-America honors. He bagged the award after throwing for 1,912 yards, rushing for 442 yards and posting 27 touchdowns for Oklahoma.