FC Barcelona is launching its very first NFT in order to honor one of the greatest goals ever scored by one of its players Johan Cruyff. The inaugural digital product from the Catalan club honors club hero Johan Cruyff’s legendary flying kick goal against Atlético Madrid in 1973. It is titled “In a Way, Immortal.“
The Johan Cruyff NFT Make-up
The Johan Cruyff NFT is audiovisual since it consists of a dynamic, molten gold animation depicting Cruyff’s amazing jump and volley, as well as a 40-second video clip with music from a 30-piece orchestra and actual crowd noise from Camp Nou.
Additionally, four additional NFTs supplement the collection, each of which is an image from the animated version. Barca created Five NFTs in partnership with BCN Visuals, a local digital super studio, and the World of Johan Cruyff organization. They required over 10,000 hours to produce in total.
Sotheby’s will sell the item via a hybrid auction. On July 21, online bidding for the asset commenced, with a special live auction scheduled for July 29 at Sotheby’s New York (with online bidding to still continue throughout the live auction). Buyers can place bids with BTC, ETH, USDC, DOT, or fiat currency.
The winner of the NFT will also receive a variety of FC Barcelona-related perks and experiences, including becoming a Barca Digital Ambassador, meet and greets, visits to La Masia (the club’s training facility), hospitality rights for a minimum of five years, the opportunity to play at the Spotify Camp Nou, and more.
Immortal is the first of ten NFT editions that the club will release in the coming months, with each of the next nine featuring a famous moment from the club’s illustrious past.
About FC Barcelona
FC Barcelona was established in 1899 and is owned by over 140,000 members. Barça sees itself as “More than a club” due to its unique persona. The team’s particular style of play reflects around the globe by the greatest players and coaches of their era, combined with the Club’s well-known dependence on indigenous talent.
All of this is in line with its continued aspiration to become the world’s most admired, revered, and worldwide sports institution. This mission is reinforced by such basic characteristics as humility, effort, ambition, respect, and teamwork, and the club is also renowned for its commitment to society, which is directed through the FC Barcelona Foundation and its efforts to teach youth the positive qualities of sport. This inexorable development over the past few years has resulted in a global reach of almost 400 million fans on social media.