Franck Muller to Launch NFT Collection on Binance MarketPlace

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Franck Muller, a Swiss luxury watchmaker, plans to release a new collection of virtual wearables and real-life watches on the Binance NFT marketplace.

The launching of the NFT collection known as “Mystery by Franck Muller” will take place on the 27th of July 2022 as part of the artist’s exploration into web3 since the release of his Bitcoin watch in 2019.

Features of “Mystery by Franck Muller” NFT Collection

Based on an announcement, Franck Muller will be releasing an NFT collection with the theme title “Mystery by Franck Muller”.

The mystery box NFT collection features rewards such as a real-life version of Franck Muller’s timepieces, NFT watches that users can were in the Metaverse, Apple Watch watch, wearable watches, and exclusive events.

According to Binance, NFT holders with mystery boxes of 10 and above will have a whitelist spot in its upcoming avatar NFT collection.

The Auction on Binance Begins on the 27th of July

Binance will be organizing an auction on the 27th of July and the winner of the bid will get a unique NFT artwork and a real-life Franck Muller watch.

The sale of the Mystery by Franck Muller NFT collection will also take place on the 27th of July and will be available exclusively on the Binance NFT marketplace.

The Binance NFT marketplace serves as a meeting place for artists, collectors, and NFT fans. The platform has worked with a lot of brands and organizations.

Earlier this year Binance signed a multi-year contract deal with the famous footballer– Cristiano Ronaldo– for the creation of a list of NFT collections that will sell on the platform. 

The launching of the first NFT collection will take place in the latter part of this year.


Frank Muller has just made another move into virtual space. In June 2019, the artist launched the Vanguard Encrypto – the first working Bitcoin watch in the world. 

The watches created by the luxury brand are won by popular celebrities such as David Beckham, Conor Mcgregor, Cristiano Ronaldo, Paris Hilton, Kanye West, and many others.

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