Sorare and AC Milan Partnership to bring NFTs to Italian Football

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AC Milan has partnered with Sorare in an exclusive deal to bring NFT-powered fantasy football fun to the Serie A club.

Thanks to this multi-year partnership, AC Milan players can now play on the Web3 field, where fans can trade, collect, and compete with each other using the players’ NFTs. With the Sorare ecosystem, they can use the official items. Through this partnership, football fans will learn about the world of  NFTs.

More Actions coming from AC Milan and Sorare Partnerships.

AC Milan and Sorare will also keep working to bring more advanced features and technologies to their fans, using the power of blockchain. Sorare will also allow fans to own a clip or earn some cryptocurrency based on how well the players do during the season.

The idea of using Web3 and blockchain technology in Italian football and Serie A is not new. Last week, the top league in Italy, Serie A, teamed up with Onefootball to bring NFTs to football fans.

“We’re making a game where fans can connect with football and a global community through their passion. They can own the game on Sorare. Michael Meltzer, Head of Business Development at Sorare, said, “We’re proud to work with the legendary AC Milan to help them connect with fans around the world through the future of football collectibles.”

“We are happy to have Sorare join our small group of Premium Partners. Today is the start of a new journey with an exciting and young brand that is at the forefront of the NFT revolution and has been able to combine digital collectibles and fantasy sports. As a creative Club, we are looking into this area with a clear strategy. Our goal is to give our more than 500 million fans around the world exciting new ways to connect with their Club. That’s why AC Milan’s Chief Revenue Officer, Casper Stylsvig, is happy to work with Sorare and give our fans access to their digital collectibles”.

AC Milan’s First NFT project.

AC Milan started its first official NFT project with Fansea on the 14th of April. The Club sold a limited-edition of 3D NFTs of a special Rossoneri jersey from South Sudan. The money raised will go to Fondazione Milan to support their charitable projects around the world, including their efforts to help with the humanitarian crisis in Ukraine.

Fansea made the 3D NFT using new and green technology, costing €45. Fans can go to the website to buy one or more of the only 75,817 certified pieces of digital memorabilia. This number is the same as the number of seats in the San Siro stadium. 

The special AC Milan jersey from South Sudan, whose story was told to the whole world last December, is shown on the limited-edition NFT. The 2016/17 season jersey was found by Danish war photographer Jan Grarup while he was in South Sudan to take pictures of the effects of the country’s severe floods. He then gave it to the Club, which put it on display in the Mondo Milan Museum at Casa Milan, the Rossoneri’s headquarters in Milan, as part of a new exhibit about the educational and social projects run by Fondazione Milan. The Club and Fondazione Milan also gave money to UNICEF, which is working in South Sudan to make sure that all children can have a childhood.

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