Usher Partners With Remy Martin to Launch a New NFT Collection

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The popular music icon– Usher – has just partnered with the cognac brandy company– Remy Martin– to release a limited edition of NFT collections– Usher x Remy 1738 Accord Royal NFTs.

The New NFT Collection Is a Combination of Music, Art, and Technology

The Usher x Remy 1738 Accord Royal NFT collection runs on Artificial intelligence (AI) integrated technology. 

The AI technology used to design the NFTs is an incredible initiative. The NFT artwork merges Usher’s musical terminology and his work with Remix Martin 1738 Accord Royal.

This led to the creation of a visual image that emphasizes the importance of music, art, and technology. 

According to Usher, he is an artist at his core, and translating an abstract experience into something visual spoke to his creative process.

He also said that he leaned into the exemplary Remy Martin 1738 Accord Royal NFT that went through him and the outcome of the AI technology impressed him. This is because they represent the combination of tasting notes captured in flavor.

He added that it is rewarding to see words transform into physical artworks that his fans will connect with while bringing taste front and center.

The NFT Sales Will Go Live on 29th July

The NFT collection comes with a unique real-life bottle and will only be accessible on, a renowned NFT marketplace.

Although there are 50 NFT collectibles in total, only 25 NFT collectibles are for sale, Usher and his crew will get the other 25 bottles for their 25th anniversary.

The sales of the NFT collection will begin on the 29th of July at the price of $500 or 0.34 ETH per NFT.

This is the first time the cognac brand– Remy Martin– is launching an NFT collection and it is part of the Usher x Remy Martin 1738: A taste of passion worldwide campaign.

The collaboration between the two companies has led to the introduction of a unique twist that will retain the prestige and luxury of the cognac brand.

NFT Holders Will Have Access to Exclusive Experiences 

The holders of the NFT collections will have exclusive access to events such as the Usher x Remy Martin 1738 Accord Royal NFT event that the artist will host to make the NFT collection a reality.

With the help of AI technology, the brand will organize an event to commemorate the outstanding career of Usher in Las Vegas.

Also, all those who attend the event will get a sample of the collection of the Remy Martin cocktail.


The Usher x Remy Martin 1738 Accord Royal NFT offers exclusive utilities to its holders. Interested buyers can purchase their NFTs on on the 29th of July.

Since the NFT collection is limited, the NFT collectors have to be quick to make their purchases.

Also, all those in possession of the cognac NFT can redeem it for a real-life bottle which is an amazing opportunity for the fans of Usher and Remy Martin.

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