Singapore-based World Table Tennis (WTT) recently signed a deal to join Web3. Through this partnership, WTT will increase fan engagement by offering NFTs, metaverse experiences, play-to-earn, and move-to-earn games.
According to the Chief Financial Officer of WTT, Michael Brown,
“WTT has been researching and planning its move into the Web3 space for more than 15 months, looking at ways to get fans more involved with Web3. The first big step on this journey is the partnership with NFT Tech. NFT Tech has shown that it is a leader in the field when it comes to using new technology to improve sports, which we think is important for our sport to grow. We believe that a Web3 strategy will appeal to our core fan base and their interests while also bringing in new fans to the world of table tennis!”
Tennis going mainstream in the web 3 space.
Although football is the most popular sport on Web3, tennis is equally gaining popularity. The Australian Open revealed earlier this year that they would release art ball NFTs that connect to live matches. The NFT would also connect to data and NFTs that honor important moments in tennis history.
According to a recent press release, World Table Tennis will release “digital collectibles, metaverse experiences, play-to-earn, and move-to-earn gaming” as part of the multiyear partnership. WTT also said that it holds over 50 events each year.
“In many cases, we’ll be trying to engage fans who have never used a wallet before,” said NFT Tech CEO Adam De Cata. “Using NFT technology, we will actively look into the “IRL” use and access potentials, such as tickets to tournaments, training facilities, and online broadcasts of VIP events.”
Four of the biggest sports leagues in the U.S. are trying out this technology as a way of engaging more fans. So table tennis is not missing out on the metaverse sports movement.
De Cata has used NFT crossovers with tennis themes in the past. He was in charge of partnerships for the popular metaverse game Decentraland, which in January hosted the NFT debut of the Australian Open, which was a big hit. NFT Tech was also involved in the same project.
About the International Table Tennis Foundation (ITT)
The International Table Tennis Foundation, which is in charge of global table tennis, runs World Table Tennis. World Table Tennis is in charge of business and events.