Ethereum based collective Doodles announce new CEO

The Ethereum based NFT collective Doodles yesterday announced that former billboard president Julian Holguin will join the group as CEO.

Doodles NFT bucket auction
Credit: Doodles

Doodles Announces new CEO

In a bid to boost its team the NFT collective Doodles sought a top gun to head the team as CEO. Yesterday the Ethereum based NFT collection announced its choice of former Billboard President Julian Holguin as the group’s CEO. Furthermore, the aim of this move is to expand the scope of the collective and formalize things.

According to a tweet by the official Doodles account: “Julian will work alongside the founders (as CEO) to expand Doodles IP throughout music, gaming, and entertainment, while deeply integrating culture into the merchandise.”

That’s fitting, considering the decades-long career Holguin has had within the music and show business. During his 10 years at music industry website and chart maker Billboard, Holguin served in various capacities. He started as vice chairman of name partnerships, senior VP of revenue and partnerships, and, from 2021, president.

Doodles to function as a DAO

Launched in October 2021 by Evan Keast, Scott Martin, and Jordan Castro, Doodles has a collection of 10,000 non-fungible tokens, better called NFTs, on the Ethereum blockchain. NFTs are blockchain-based deeds to other assets, in this case, a series of animated humans, apes, living flames, cats, and skeletons. Currently, Doodles have a floor price (“buy-now” price) of twenty-two.5 ETH (around $60,000) on popular NFT marketplace OpenSea.

Holders of the NFTs can participate in coordinating the group’s treasury and might vote on future campaigns. This feature effectively making Doodles a DAO. Which is a non-hierarchical online community whose members use Web3 tools to prepare control of the group amongst themselves. Additionally, DAOs use tokens to incentivize their members and govern decision-making by the group.

“Thrilled to be joining Tulip, Poopie, and Burnt Toast @doodles,” Holguin tweeted today after the announcement. He also added that he has big plans for the project. And ended the tweet saying “Phase 2 starts now – get ready!”


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