Per a report by the football news outlet Marca.com, French club Paris Saint Germain launched a video NFT to commemorate Leo Messi’s 7th Ballon d’or. which is the first ever won by a PSG player.
The club launched an exclusive NFT video auction and real-life experience to mark Leo Messi’s seventh Ballon d’Or and the first ever won by a player in a PSG shirt. The NFT titled “Ballon d’Or #7” recounted, through a minute and a half of exclusive footage and animations, Leo Messi’s arrival in Paris, his first steps in the club’s Rouge & Bleu, his first goal at the Parc des Princes, and even his seventh Ballon d’Or trophy. This is the only time the Ballon d’or is immortalised in such a digital format yet.
Millions of NFT and sports fans around the globe can register online at https://psgballondor7.com and receive a notification to participate in a very unique one-week auction. Which starts Tuesday 3 May, and fans can bid on an exclusive customised video NFT created by PSG. The video includes an overnight stay in Paris and an exclusive up-close experience with PSG players.
Announcing the deal, Fabien Allègre, Paris Saint-Germain Brand Director, said:
“PSG is proud to continue its work on NFT by launching a second piece of artwork, following the successful launch of Lucky Buddy NFT a year ago. The ‘Golden Ball #7’ NFT is the result of a unique and exclusive collaboration with the Ballon d’Or”.
Furthermore, he stated that the club have gone one step ahead and created a comprehensive piece which could be a mixture of a dynamic and personalised digital artwork with an exclusive real-life experience. Adding that this is the simplest way to showcase the Ballon d’Or in an ingenious way.
“This customised NFT video is going to be one of the foremost engaging pieces ever created within the world of sport”, he claimed.
For the first time in the world, any fan who registers on the platform, irrespective of whether or not they bid, will have the chance to drop a message for Lionel Messi. This message is going to be integrated into the final NFT making it possible for everyone to be part of this work of art.